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Apple Corps
Apple Corps Ltd (informally known as Apple) is a multi-armed multimedia corporation founded in London in January 1968 by the members of the Beatles to replace their earlier company (Beatles Ltd) and to form a conglomerate. Its name (pronounced "apple core") is a pun. Its chief division is Apple Records, which was launched in the same year. Other divisions included Apple Electronics, Apple Films, Apple Publishing and Apple Retail, whose most notable venture was the ill-fated Apple Boutique, on the corner of Baker Street and Paddington Street in central London. Apple's headquarters in the late 1960s was at the upper floors of 94 Baker Street, after that at 95 Wigmore Street, and subsequently at 3 Savile Row. The latter address was also known as the Apple Building, which was home to the Apple Studio.
From 1970 to 2007, Apple's chief executive was former Beatles road manager Neil Aspinall, although he did not officially bear that title until Allen Klein had left the company. The current CEO is Jeff Jones. In 2010, Apple Corps ranked number 2 on the ''Fast Company'' magazine's list of the world's most innovative companies in the music industry, thanks to the release of ''The Beatles: Rock Band'' video game and the remastering of the Beatles' catalogue.
== History ==
The Beatles' accountants had informed the group that they had two million pounds which they could either invest in a business venture or else lose to the Inland Revenue, because corporate/business taxes were lower than their individual tax bills. According to Peter Brown, personal assistant to Beatles' manager Brian Epstein, activities to find tax shelters for the income that the Beatles generated began as early as 1963–64, when Dr Walter Strach〔(23 February 1965: The Beatles begin filming Help! in the Bahamas | The Beatles Bible )〕 was put in charge of such operations. First steps into that direction were the foundation of Beatles Ltd and, in early 1967, Beatles and Co.
The Beatles' publicist, Derek Taylor, remembered that Paul McCartney had the name for the new company when he visited Taylor's company flat in London: "We're starting a brand new form of business. So, what is the first thing that a child is taught when he begins to grow up? A is for Apple". McCartney then suggested the addition of Apple ''Core'', but they could not register the name, so they used "Corps" (having the same pronunciation). McCartney later revealed that he had been inspired by René Magritte's painting, ''Le Jeu de Mourre'', featuring an apple with the words "Au revoir" painted on it. Harriet Vyner’s 1999 book about the late lamented charismatic London art dealer Robert Fraser, "Groovy Bob", contains this anecdote by McCartney about the first time he laid eyes on the painting that would inspire the company logo in 1967:〔''Groovy Bob: The Life and Times of Robert Fraser'' by Harriet Vyner, Faber, 317 pp, October 1999, ISBN 0-571-19627-6〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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